Reaching Hard-to-Reach Populations with Health Information: mHealth in Viet Nam

Photo by Pathfinder Viet Nam

The mobile messages are culturally and linguistically appropriate, and offer encouragement to promote healthy habits.

With a grant from the Rockefeller Foundation, Pathfinder implemented a one-year pilot project to target ethnic minority populations in the Central Highlands and Northern Mountains regions of Viet Nam with health messages. The education messages were delivered to beneficiaries through text messages and interactive voice response systems. The project was able to reach a large number of targeted individuals with culturally sensitive messages in three local languages. The project, the first of its kind in Viet Nam, attracted great attention from several local partners, including the MOH. As proof of its success, PEPFAR/USAID has granted Pathfinder a small grant to expand the project approach to reach two most-at-risk populations: intravenous drug users and men who have sex with men.



Your support is critical to ensuring our work can continue. Your gift of $25 or $50 helps women and families access contraception, maternal and newborn care services, and a range of other reproductive health services.


Pathfinder Wins Excellence Award at InsideNGO Annual Conference

On July 13, 2016, InsideNGO honored Pathfinder International’s Program Systems Unit with its 2016 Excellence Award in Cross Operations at its annual conference in Washington, DC. Pathfinder was chosen as a winner due to its work in transforming a paper-based project compliance review system to a digital app and online monitoring portal, a transition that has greatly improved Pathfinder’s ability to monitor its many supported health facilities. After a successful pilot in Nigeria and roll-out in Bangladesh, the team is currently coordinating additional roll-outs in Tanzania, Kenya, and other locations.

Scroll to top