Reaching Hard-to-Reach Populations with Health Information: mHealth in Viet Nam
The mobile messages are culturally and linguistically appropriate, and offer encouragement to promote healthy habits.
With a grant from the Rockefeller Foundation, Pathfinder implemented a one-year pilot project to target ethnic minority populations in the Central Highlands and Northern Mountains regions of Viet Nam with health messages. The education messages were delivered to beneficiaries through text messages and interactive voice response systems. The project was able to reach a large number of targeted individuals with culturally sensitive messages in three local languages. The project, the first of its kind in Viet Nam, attracted great attention from several local partners, including the MOH. As proof of its success, PEPFAR/USAID has granted Pathfinder a small grant to expand the project approach to reach two most-at-risk populations: intravenous drug users and men who have sex with men.
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