- The original messages that were created by Baby Center were adapted for the Nigerian context and translated to 2 other local languages.
- Facility health workers were trained to register pregnant women and their gatekeepers (this includes husbands, other heads of household, mothers, mothers-in-law, etc.).
- Messages were delivered via voice or SMS through a national health short code at no cost to health workers or clients.
- A callback feature was also introduced to allow registered users recieve a call back with their last scheduled message if they missed their call or if the call was interrupted.
The project was implemented by a consortium in two states to improve the health outcomes for pregnant women, newborns, children, and families in Nigeria through age- and stage-based mobile messaging via voice or SMS, that complements the efforts of frontline Healthcare Workers.