en English
ar Arabiczh-CN Chinese (Simplified)nl Dutchen Englishfr Frenchde Germanit Italianpt Portugueseru Russianes Spanish


The project was implemented by a consortium in two states to improve the health outcomes for pregnant women, newborns, children, and families in Nigeria through age- and stage-based mobile messaging via voice or SMS, that complements the efforts of frontline Healthcare Workers.

Project Date: 2015 - 2019
Funder: United States Agency for International Development (USAID) through Evidence2Action Project
Country: Nigeria

319 health workers trained to register Hellomama subscribers

88,424 subscribers registered to receive Hellomama messages

Two supported states adopted e-health strategy incorporating a digital health approach

What We Did

  • The original messages that were created by Baby Center were adapted for the Nigerian context and translated to 2 other local languages.
  • Facility health workers were trained to register pregnant women and their gatekeepers (this includes husbands, other heads of household, mothers, mothers-in-law, etc.).
  • Messages were delivered via voice or SMS through a national health short code at no cost to health workers or clients.
  • A callback feature was also introduced to allow registered users recieve a call back with their last scheduled message if they missed their call or if the call was interrupted.

Related Resources

Project Staff Members

Farouk Jega

Senior Country Director, Nigeria

Farouk is a public health physician with 15 years of progressive experience in program management and evaluation....

Habeeb Salami

Director of Advocacy

Habeeb is a medical doctor with a specialization in obstetrics and gynecology. He has more than 10 years of experience in public health project management and monitoring and evaluation....

Other Projects

Increasing Access to Reproductive Health

Civil war and political violence have taken a heavy toll on the health system of Côte d’Ivoire. See how Pathfinder is drawing on regional experience to increase method mix and decrease unsafe...

Read More