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Hellomama

The project was implemented by a consortium in two states to improve the health outcomes for pregnant women, newborns, children, and families in Nigeria through age- and stage-based mobile messaging via voice or SMS, that complements the efforts of frontline Healthcare Workers.

Project Date: 2015 - 2019
Funder: United States Agency for International Development (USAID) through Evidence2Action Project
Country: Nigeria
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319 health workers trained to register Hellomama subscribers

88,424 subscribers registered to receive Hellomama messages

Two supported states adopted e-health strategy incorporating a digital health approach

What We Did

  • The original messages that were created by Baby Center were adapted for the Nigerian context and translated to 2 other local languages.
  • Facility health workers were trained to register pregnant women and their gatekeepers (this includes husbands, other heads of household, mothers, mothers-in-law, etc.).
  • Messages were delivered via voice or SMS through a national health short code at no cost to health workers or clients.
  • A callback feature was also introduced to allow registered users recieve a call back with their last scheduled message if they missed their call or if the call was interrupted.

Related Resources

Project Staff Members

Farouk Jega

Senior Country Director

Farouk is a public health physician with 15 years of progressive experience in program management and evaluation....

Habeeb Salami

Director of Advocacy

Habeeb is a medical doctor with a specialization in obstetrics and gynecology. He has more than 10 years of experience in public health project management and monitoring and evaluation....

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