- Used our innovative Pathways to Change game to help participants identify various social, interpersonal, and structural barriers to behavior change
- Developed compelling and relatable role model stories to address family planning access and uptake, covering topics youth face in choosing to start or continue a family planning method
- Crafted informational SMS messages about each contraceptive method
- Offered young people a “Frequently Asked Questions” function where they could ping the system to find answers to questions as well as information about sexual and reproductive health, including information on a range of contraceptive methods
Noting gaps in young people’s understanding of contraception, this project leveraged a unique opportunity—the growing use of mobile phones. We helped Mozambique launch its first-ever youth-centric text messaging campaign, delivering information and stories about sexual health and contraception straight into the hands of young people.