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Combining Mass Media-, School-, and Community-based Approaches

The mass media, which are one of the most popular and important sources of information for adolescents, are the basis for a peer education intervention in Paraguay to educate youth about sexual and reproductive health. Initiated in 1997, Arte y Parte is a program of Population Services International/PROMESA and is targeted at adolescents ages 15 to 19.

Arte y Parte’s goals are:
• increase the knowledge of sexual and reproductive health issues among adolescents;
• promote responsible sexual behavior;
• increase the media’s understanding and coverage of adolescent reproductive health issues; and
• improve communication and negotiation skills of adolescents in relation to sexual and reproductive health issues.

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