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USAID Transform: Primary Health Care Activity Social and Behavior Change Strategy

USAID Transform: Primary Health Care is a five-year (2017-2021) Activity that partners with the government of Ethiopia to prevent maternal and child deaths. The program strengthens the country’s health system in five regions: Amhara; Oromia; Tigray; Southern Nations, Nationalities and Peoples (SNNP); and Sidama. Since 2017, Transform has benefited nearly 56 million people by improving the quality of primary health service delivery, household and community health practices, and health-seeking behaviors. Transform applies evidence-based and impact-driven Social and Behavior Change (SBC) interventions to encourage more people to use Ethiopia’s primary healthcare system.

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