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Yuvaa: Youth Voices for Agency and Access

Combining social entrepreneurship and innovative communication approaches, Yuvaa improves access to contraceptive choices and positively shifts gender and social norms by delivering customized family planning messages to young couples in 10 districts of Bihar and Maharashtra.

YUVAA is launching a new app to support this work further. The mPari App is designed to support counseling and conversations about contraceptive choices by service providers, healthcare workers, and peer promoters. Learn More >>

Project Date: 2018 - present
Funder: Bill & Melinda Gates Foundation
Country: India
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What We Do

  • Ensure a gender-synchronized approach that places young people’s needs and perspectives are at the center of intervention design
  • Provide young couples with sources of information, counseling, referrals, and delivery of over-the-counter contraceptive methods through a cadre of trained young couple entrepreneurs, called the Yuvaa Corps
  • Encourage couples’ communication and joint decision-making, while increasing young couples’ agency in making independent decisions
  • Foster an environment emphasizing and supporting pregnancy only when couples are physically, mentally, and economically ready
  • Increase availability of evidence-informed resources and tools supporting contraceptive uptake among young married couples and first-time parents
  • Pilot innovative digital technologies, job aids, and communications approaches to increase young married couples’ and first-time parents’ access to contraceptive information and services
  • Partner with Camber Collective, Dalberg, Gram Vaani, Dharma Life, and Northeastern University to solve for scale and sustainability using innovative and youth-focused methods

The YUVAA Family Planning App – Mobile Tech for FP education

YUVAA has launched a new tool, the mPari App, designed to support counseling and conversations about contraceptive choices by service providers, healthcare workers, and peer promoters. mPari stands for ‘Mobile Parivaar,” or family in Hindi.

Learn More

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