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Building Healthy Families Activity




Chemonics, Greenstar Social Marketing, and Research & Development Solutions

Project Goals

Assist the Government of Pakistan in achieving its FP2030 goals

Establish local partnerships in Sindh and Khyber Pakhtunkhwa provinces

Strengthen the capacity of private health institutions to deliver FP and RMNCH services

Encourage use of quality FP/RMNCH products and services


The Building Healthy Families Activity (BHFA), funded by the US Agency for International Development, seeks to improve health outcomes in Pakistan by strengthening primary health care systems to encourage use of voluntary family planning (FP) and reproductive, maternal, newborn, and child health (RMNCH) services. The project works closely with Sindh and Khyber Pakhtunkhwa provincial governments and private-sector providers to assist the Government of Pakistan with achieving its FP2030 goals. BHFA contributes to a higher-performing health system that is prepared to handle pandemics, and is more responsive to the needs of Pakistanis, especially women, children, and youth, disadvantaged and marginalized populations. 

Project Activities

The project expands the delivery of FP/MNCH products and services through private and public community-based providers. It tests new and existing high-impact practices, working with the government to scale up those that are most effective.  

Beyond the project’s focus on women and girls, BHFA reaches men and youth so that they can knowledgably communicate about, demand, and use essential services. This includes working with health providers to test, refine, and scale up youth engagement and counseling models. Additionally, BHFA applies innovative, evidence-based social and behavior change interventions with young individuals and couples, and men.  

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Our Project Team

Yousaf Hayat

Deputy Chief of Party, USAID Building Healthy Families Activity

Shazina Masud

Chief of Party, USAID Building Healthy Families Activity

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