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Publications & Resources

National Community of Practice for Social and Behavior Change

Pakistan

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Punjab SBC Strategy for Family Planning - Authored by Pathfinder (English):

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Sindh Male Engagement Strategy - Authored by Pathfinder (English):

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Sindh Media Engagement Strategy - Authored by Pathfinder (English):

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Sindh SBC Strategy for FP/RMNCH - Authored by Pathfinder (English):

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There is limited and fragmented availability of resources in Pakistan to provide scientifically rigorous, and locally relevant technical social and behavior change (SBC) support to key stakeholders in the Country, working on promoting SBC for positive health outcomes.

In August 2020, BMGF funded Pathfinder to launch the national SBCC Community of Practice (CoP), later renamed the SBC CoP in 2023 to expand its scope. The CoP aims to Engage, Advance, and Influence synergy and thought leadership in SBC programs in the country.

The SBC CoP offers a robust platform for rapid engagement of stakeholders on SBC and allows stakeholders to convene as a community of practitioners for better knowledge sharing, horizontal learning, setting a learning agenda, and identification of mutually beneficial synergies. It allows participants to exchange technical information and share experiences about SBC program design, development, and implementation for promoting improved health outcomes.

A national practitioner community that fosters behavioral science driven, people centered and systems-oriented Social and Behavior Change practice in humanitarian and development settings.

To cultivate, nurture, and elevate SBC practice by strengthening practioner capacity and capability, building social capital and collective efficacy for SBC practice, advancing thought leadership in SBC, and advocating for investments and leveraging resources for SBC initiatives.

  • Facilitate sharing knowledge among members through exchange of technical information, and sharing experiences and results about SBC program design, development, and implementation, results.
  • Create opportunities for cross-learning and programmatic synergy in SBC programming among CoP Members.
  • ENGAGE: The CoP is well resourced and supported to actively engage and motivate members to lead and contribute to the CoP mission.
  • ADVANCE: The CoP facilitates dialogue, collaboration, and partnerships to identify and establish synergies across a range of SBC investments.
  • INFLUENCE: The CoP is a national thought leader in SBC stewarding meaningful SBC knowledge management, sharing and SBC focused advocacy with Government, Donors, and Private sector (for profit and non-profit) stakeholders.

Approaches
  • Social & Behavior Change 
Featured Stories & Perspectives

Empathy: A Key Ingredient in Offering Women Contraceptive Choice

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Pathfinder works closely with the DRC government and partners to expand contraceptive choice in rural areas and offer women the option of using self-injectable contraception.
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Beyond the Pad: Tackling the Systemic Realities of Period Poverty

A conversation with Dr. Ugochi Odinakachi Ohajoruka, CEO and Founder, Health Aid for All Initiative Can you tell us a…

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What We’re Reading (and Listening to): Country-Led Action in Practice 

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Yuvakaars: Pathfinder India’s Scalable Social Entrepreneurship Model for Rural Health Care 

Through Pathfinder India’s innovative social entrepreneurship model in rural India, young couples delivered quality health products and services to underserved and…

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Seema Kumari, a Yuvakaar in Bihar state
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International Youth Day 2026: Different Contexts, Common Aspirations

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Then Vs Now: Women’s Leadership and Redefining Success

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Mozambique: Community-led Action against a Rising Tide

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Delivering Context-Specific Maternal Health Solutions in Fragile and Insecure Settings

When a woman dies from preventable complications during childbirth, it signals a systemic failure. In fragile and conflict-affected settings, these vulnerabilities…

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How Women are Harnessing Jordan’s Green Economy

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An Innovative Mobile Strategy for Changing Perceptions of Family Planning in Kwilu Province, DRC  

Aller à la traduction en français >> A Golden Opportunity Vincent Aseme Talasi, 42, is a father to six children.…

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An Innovative Mobile Strategy for Changing Perceptions of Family Planning in Kwilu Province, DRC
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Dissolving Mistrust through Dialogue: How the RMA Model Transformed the Life of a Couple in Niger

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New Podcast: The Springboard!

Women Building What the World Was Missing In our inaugural episode of the Springboard podcast, we gathered visionary leaders who…

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