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YUVAA Segmentation Report

Camber Collective, in collaboration with Pathfinder International, is proud to present the results of the Youth Voices for Agency and Access (YUVAA) segmentation analysis of Young Married Couples in India. The YUVAA project is focused on promoting genuine choice and supporting young married couples and first-time parents in the decisions they make before, during, and after their first birth. To that end, this report shares the results and recommendations from Camber’s quantitative segmentation analysis. It provides a nuanced understanding of the overall family planning dynamics of young married couples in India including detailed archetypes of five distinct subgroups of men and women for whom to design solutions and services. Our hope is that the insights within this document will help bring a new and nuanced understanding to how best to meet the needs of young couples and that the guidance we provide will be used by all implementors interested in serving this population in a customized, effective, and impactful way.

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