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Publications

Beyond Bias Segmentation

Tanzania,   Burkina Faso,   Pakistan
Integrating Segmentation Analysis into Sexual and Reproductive Health and Rights Programs

Global health practitioners have long used segmentation to group individuals into homogenous subgroups to tailor or adapt program services or approaches to specific audiences. In recent years, a push for greater impact on health outcomes has motivated use of psycho-behavioral segmentation, which seeks to account not only for demographics (who people are) but also for their behaviors and the motivations, attitudes, beliefs, needs that influence them (what they do). However, documentation of the application and value of this rigorous segmentation approach is limited.

To bridge this knowledge gap, a new brief from Pathfinder International outlines four factors―utility, ethics, scale, and sequencing―that the Beyond Bias project found to be critical for programs to consider when seeking to incorporate psycho-behavioral segmentation into their programs. The brief provides a retrospective assessment of how Beyond Bias and three other Pathfinder projects―IMPACT, (re)solve, and YUVAA)―all funded by the Bill & Melinda Gates Foundation, considered these factors.

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Featured Stories & Perspectives

A Global Perspective on Local Action at GHPC 2024

At the Global Health Practitioner Conference (GHPC) 2024, Pathfinder International brought together voices from Kenya, Pakistan, and Bangladesh to explore…

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Featured Stories & Perspectives

Reflections from GHPC 2024: Amplifying Community Voices in Climate and Health Action

The Global Health Practitioner Conference (GHPC) 2024 served as a powerful reminder of what we at Pathfinder International have long…

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Featured Stories & Perspectives

Nothing About Communities Without Communities

USAID Uganda Family Planning Activity’s Localized Approach to Promoting Healthy Timing and Spacing of Pregnancies I am very grateful to…

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Featured Stories & Perspectives

Local Nigerien Organizations Working to Reach Women and Girls in Fragile Settings

How MOMENTUM Integrated Health Resilience reaches communities in crisis In Niger, many communities are now out of reach for international…

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Featured Stories & Perspectives

Wrap-Up: World Contraception Day 2024 Webinar

Young women from Burkina Faso, Jordan, Mozambique share stories of reproductive rights and choice Last week, in honor of the…

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Featured Stories & Perspectives

From Policy to Practice: Revolutionizing Family Planning in Uganda

USAID/Uganda Family Planning Activity Celebrates World Contraception Day 2024 As we approach World Contraception Day 2024, Uganda faces a stark…

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Featured Stories & Perspectives

Working Across Communities and Sectors to Protect and Uplift Young Women and Girls

How a Pathfinder program in Mozambique is working with a variety of community partners to prevent child, early, and forced…

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Featured Stories & Perspectives

Working with the Private Sector to Build a World Where Women and Girls Thrive

Strong partnerships are behind everything we do at Pathfinder—our work with government to strengthen health systems, with local partners to…

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Featured Stories & Perspectives

Reflections on Women’s Role in Crisis: Climate Change and Security

Pathfinder International recently convened the “Regional Parliamentarian Meeting on Gender Empowerment and Green Economy” in Islamabad, Pakistan. During the forum,…

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Featured Stories & Perspectives

Low Dose, High Frequency: How a Clinical Mentoring Program Saves Women’s Lives in Democratic Republic of the Congo

About USAID PROSANI PROSANI USAID (USAID’s Integrated Health Program) focuses on six areas of health: maternal, newborn, and child health;…

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Featured Stories & Perspectives

Her Future, Her Choice

How a Pathfinder Program is Supporting Youth on International Youth Day – and, Every Day! Pathfinder’s Her Future, Her Choice…

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Featured Stories & Perspectives

Equity Must Be More Than a Buzzword 

Equity is at the foundation of Pathfinder’s work to strengthen resilient health systems, through lasting and trusted local partnerships, in…

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