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Publications

Beyond Bias Segmentation

Tanzania,   Burkina Faso,   Pakistan
Integrating Segmentation Analysis into Sexual and Reproductive Health and Rights Programs

Global health practitioners have long used segmentation to group individuals into homogenous subgroups to tailor or adapt program services or approaches to specific audiences. In recent years, a push for greater impact on health outcomes has motivated use of psycho-behavioral segmentation, which seeks to account not only for demographics (who people are) but also for their behaviors and the motivations, attitudes, beliefs, needs that influence them (what they do). However, documentation of the application and value of this rigorous segmentation approach is limited.

To bridge this knowledge gap, a new brief from Pathfinder International outlines four factors―utility, ethics, scale, and sequencing―that the Beyond Bias project found to be critical for programs to consider when seeking to incorporate psycho-behavioral segmentation into their programs. The brief provides a retrospective assessment of how Beyond Bias and three other Pathfinder projects―IMPACT, (re)solve, and YUVAA)―all funded by the Bill & Melinda Gates Foundation, considered these factors.

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Featured Stories & Perspectives

Scaling Up: Giving Adolescents More Power Through Skill Development and Peer Mentorship

“…I was thinking that when I finish school, I will find a job and become what I want to become”,…

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Featured Stories & Perspectives

Lifelong Learning

How two Pathfinders continue to grow through a learning exchange A Global Organization With 1,200 staff in 19 countries and…

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Featured Stories & Perspectives

Pathfinder at Gender and Inclusion Summit 2023 – Digital Resources

Thank you for your interest in our publications and resources on gender and inclusion. Find links to view and download…

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Featured Stories & Perspectives

No More Sex for Fish: Women’s Leadership in Kenya’s Sustainable Fisheries

In Kenya, Pathfinder’s Darwin Initiative: Pairing Community Conservation Areas (CCAs) with Sustainable Aquaculture in Lake Victoria Project cultivates a new…

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Featured Stories & Perspectives

Stories for Change 

In Mozambique, Pathfinder trains people to develop short videos to build awareness on child marriage and gender-based violence  Supervisor and…

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Featured Stories & Perspectives

Country-led Operations at Pathfinder: Localization is Working for Us

By: Nino Willsea, Senior Director of OperationsWith contributions from: Priti Patel, Mark Hodges, Megan Quinn-Mueller and Sharon O’Daniel Localization, localization,…

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Featured Stories & Perspectives

Hope and Heartbreak for Pakistan in the Era of Climate Change 

Harnessing the voices of women and youth to withstand the climate crisis My country is one of hope and heartbreak.…

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Featured Stories & Perspectives

Pathways – Fall 2023: Building Climate Resilience

“At Pathfinder, we have been working on the frontlines of climate change for years. Over the past few, we have…

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Featured Stories & Perspectives

Champions of Change

Two Youth Champions Work Toward Reproductive Choice for All Twenty-year-old Sharon Ayebale, a youth champion and community health worker, is…

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Featured Stories & Perspectives

AmplifyPF Niger : Histoire d’un mari conquis par l’utilité de la planification familiale

Les Fada, ce sont les lieux de rencontres des hommes, jeunes et adultes pour discuter autour d’un thé. Zeinab Lawan…

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Featured Stories & Perspectives

Moving to Country-led Operations at Pathfinder: Take Smart Risks and Embrace Disequilibrium

At Pathfinder, we know that paths are made by walking—and I know that too. When I started along my own…

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Featured Stories & Perspectives

Un exemple de transfert des compétences en matière d’apurement et de validation des données de planification familiale

Financé par l’USAID, l’Agence Américaine pour le développement international, le projet AmplifyPF est mis en œuvre par Pathfinder International depuis…

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