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Publications

Beyond Bias Segmentation

Tanzania,   Burkina Faso,   Pakistan
Integrating Segmentation Analysis into Sexual and Reproductive Health and Rights Programs

Global health practitioners have long used segmentation to group individuals into homogenous subgroups to tailor or adapt program services or approaches to specific audiences. In recent years, a push for greater impact on health outcomes has motivated use of psycho-behavioral segmentation, which seeks to account not only for demographics (who people are) but also for their behaviors and the motivations, attitudes, beliefs, needs that influence them (what they do). However, documentation of the application and value of this rigorous segmentation approach is limited.

To bridge this knowledge gap, a new brief from Pathfinder International outlines four factors―utility, ethics, scale, and sequencing―that the Beyond Bias project found to be critical for programs to consider when seeking to incorporate psycho-behavioral segmentation into their programs. The brief provides a retrospective assessment of how Beyond Bias and three other Pathfinder projects―IMPACT, (re)solve, and YUVAA)―all funded by the Bill & Melinda Gates Foundation, considered these factors.

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Featured Stories & Perspectives

A Mother’s Day Wish: Making Access to Reliable Reproductive Healthcare a Global Reality

Mother’s Day is a time of celebration in the United States, but this year let’s also make it a time…

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Featured Stories & Perspectives

Pathfinder Tanzania, Our Global Watchtower for Safeguarding

At Pathfinder, we are committed to safeguarding—protecting the people we serve, our partners, and each other from exploitation and abuse.…

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Featured Stories & Perspectives

Social & Behavior Change—Fostering Sustainable Change from Within

Pathfinder is well known for increasing access to lifesaving healthcare, reaching millions with contraception, saving countless women from dying in…

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Featured Stories & Perspectives

Why We Advocate – Part 3: Recent Wins for Pathfinder – And for Rights!

This is the third piece (see part one and part two) in a series on Pathfinder’s work advocating for sexual…

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Featured Stories & Perspectives

Pathfinder Annual Report 2023 – Women Who Lead

Pathfinder programs champion the rights, health, and success of women and girls around the globe—for their own benefit, and for…

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Featured Stories & Perspectives

Protect, Pay, and Promote Women Health Workers

An abbreviated version of this content appeared in Health Policy Watch during World Health Worker Week. Each woman in the…

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Featured Stories & Perspectives

Partnering with Community Health Workers to Prevent Malaria Fatalities

More than half of people living in Burundi contract malaria annually—totaling more than 8 million cases—with highest prevalence in the…

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Featured Stories & Perspectives

Uniting Refugees and Host Communities in Egypt to Improve the Safety of Women and Girls

Migration has been on the rise for the past five decades, and there are currently more than 280 million people…

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Featured Stories & Perspectives

The Health Worker Crisis Continues—What Can We Do About It?

Five recommendations to address the global health worker shortage and other challenges. This post originally appeared on the Frontline Health…

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Featured Stories & Perspectives

Democratization of Data—Essential for a Country-led Organization

How Pathfinder has transformed data use to be more inclusive, localized, and results-oriented Pathfinder’s country-led strategy seeks to have teams…

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Featured Stories & Perspectives

Championing Digital Solutions for Improved Health Care Delivery to Mothers and Children

The GeoST4R project, funded by the Bill & Melinda Gates Foundation, employs innovative digital strategies that contribute to data-informed decisions…

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Featured Stories & Perspectives

Ending AIDS in Children—The Time is Now

ACE2 improves prevention, care, and treatment in three Nigerian states Despite almost halving the number of HIV infections since 2010…

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